Lindsay Brand joins Veerless with a robust background in organizational transformation consulting and sustainability project management. Her career highlights include projects with the U.S. Army Corps of Engineers and Lawrence Livermore National Laboratory, where she drove strategic initiatives. Previously, Lindsay worked as a Project Manager at a Top 500 ENR firm, focusing on sustainability projects for clients such as the Department of Energy and Amazon. She also made significant contributions working at the American Sustainability Business Network – a non-profit in Washington, D.C. Prior to her positions in the private sector, Lindsay spent a decade in the U.S. Navy as an Arabic Linguist and Senior Program Manager. She holds a Master’s Degree in Sustainability Leadership from Arizona State University, complemented by a Bachelor of Science in Business Administration and an Associate of Arts in Arabic Language and Literature. 

Lindsay resides in a suburb outside of D.C. with her wife Cass and their children Rook and Noli. In her off time, she enjoys immersing herself in nature, indulging in self-help and sci-fi literature, traveling, and enjoying quality time with her family. 

What company do you see as your “North Star” in ESG/sustainability/responsibility? Why? What do they do that makes them unique, interesting, different, or particularly awesome in our field?

Organic Basics is a brand that sets a high standard for the fashion industry by prioritizing sustainability across all aspects of its operations. From the use of eco-friendly materials to the commitment to fair labor practices and animal welfare, this brand exemplifies a strong dedication to ethical and environmentally conscious fashion. 

When you look at a company’s sustainability initiatives or reporting, what “red flags” do you see that company that might be greenwashing?

Unsubstantiated claims, irrelevant information, self-certification, and a lack of transparency. 

When you look at a company’s sustainability initiatives or reporting, what “green flags” do you see that signal a company is the “real deal” in sustainability?

Transparency, third-party certifications, circular economy practices, ethical sourcing, fair labor practices, near-term and long-term goals and progress towards them.