There’s a moment every year when a sustainability professional slams their laptop shut, stares at the ceiling, and mutters (or screams), “Why do we do this again?”

It’s June. Or maybe October. The final draft of your ESG report has just been turned into a glossy PDF with all the flair of a corporate brochure and none of the usability of, say, a toaster manual. The team is exhausted. You’ve debated whether to capitalize “Net Zero” seven times. Legal has deleted every adjective with a pulse. And now… it’s live.

Then comes the email from marketing that makes me want to scream into a complimentary NPR tote bag:
“Your ESG report received 4,000 clicks this year!”