Creating Stakeholder Quotient or “SQ”
Veerless believes in a concept we call “Stakeholder Quotient.” How smart are your stakeholders about the work you’re doing in ESG and sustainability? How much do they understand your company’s goals, targets and results?
Bridging Stakeholder Sentiment
In every interaction with your company, a stakeholder is developing a sense of who you are and what you believe. Do your values align with theirs? Can they trust you and your team? Do they tell others about your work? The intersection between reputation and sustainability is clear, and the trust you build with stakeholders contributes directly to the success of your sustainability initiatives.
Model, Map, and Measure
Most organizations define a stakeholder as anyone affected by a project. We start somewhere different: a stakeholder is anyone whose perception of your organization shapes its legitimacy, resilience, or future. From there, we map their relationship to your organization using our proprietary mapping model.
Finally, we stick with you to measure stakeholder intelligence and long term impact of stakeholder sentiment on your organization. Stakeholder Intelligence, or SQ, tracks six dimensions, from emotional connection to shared ownership, giving you a way to see reputation building in real time instead of guessing at it after a crisis.
Model
Defining who actually shapes your organization’s legitimacy, resilience, and future.
Map
Positioning those stakeholders by what they have at stake and how they impact your business.
Measure
Tracking stakeholder trust and engagement across six dimensions of Stakeholder Intelligence (SQ).
The Path to Trust
At the heart of stakeholder intelligence is trust. For every message you send, does the stakeholder both understand and believe?
communicate clearly
Veerless ensures your messages are clear and answer the questions stakeholders have.
Make Data Accessible
When a stakeholder is looking for information, they have to be able to find it, access it, and trust its provenance.
Ask for Feedback
Listening is the most important skill for any sustainability professional. Can you solicit and act on the feedback your stakeholders share?
Our 6 Dimensions of Stakeholder Intelligence
In a time when trust, transparency, and purpose shape how organizations are perceived and sustained, Veerless built a new model for corporate reputation measurement: the 6 Dimensions of Stakeholder Intelligence (SQ). Based on deep research conducted with key corporate stakeholders, we know this framework will build ROI and depth of understanding for companies working to better engage with stakeholders.
