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Veerless Ventures: Our Commitment to Supporting Our Small Business Peers

We know that bespoke consulting projects and counsel is expensive. For most small businesses, hiring a consulting firm to help with strategy, reputation, and sustainability sits somewhere between “someday” and “never,” even when the owner cares deeply about how the business treats its people, its community, and the planet. We also know how impactful small businesses can be to the global economy, and how deeply committed to sustainability so many small businesses are.

Since Veerless’ inception, it’s always bothered us that our services can’t always fit the small business budget. Most Veerless clients are multi-billion-dollar companies. We build their sustainability strategies, write their reports, and prepare them for regulations around the world. We love that work, and we love the companies we have the privilege to serve each day. But Veerless is a small business too, and we see ourselves in the coffee shop owner sourcing ethically, the studio founder weighing B Corp certification, and the landscaper trying to cut fuel costs and emissions at the same time.

So as a small, Minneapolis-grown B Corp, we are committed to extending the frameworks and knowledge we build for the world’s largest companies to small businesses as well. We call this work Veerless Ventures. Read more on how we engage with small businesses and share our knowledge and resources.

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Accountability by Design: The Veerless Commitment to Third Party Certification

As a sustainability-focused strategy firm, Veerless knows how important it is for us to walk our talk. We work hard to show our stakeholders – our clients, our employees, our communities – that we are prioritizing ethics and integrity in all we do. All of these commitments are easy to make, but they’re harder to stick with year over year. Every small business owner has stood at the same crossroads I have. A certification renewal is due, the fee feels steep against a lean budget, and the honest question surfaces: does this actually matter, or is it a nice-to-have we can skip this year?

I’ve asked myself that question more than once since founding Veerless. Every time, the answer has been the same. We certify because it matters to our integrity and our foundational beliefs as a company. Our clients, our partners, and our team members deserve to work with the Veerless that does the work, not just the Veerless who talks about it.

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