Veerless News Archives

Support local business sign hanging outside a building.

Activism, B Corp, Social Impact, Veerless News, WBENC

September 24, 2026

Veerless Ventures: Our Commitment to Supporting Our Small Business Peers

We know that bespoke consulting projects and counsel is expensive. For most small businesses, hiring a consulting firm to help with strategy, reputation, and sustainability sits somewhere between “someday” and “never,” even when the owner cares deeply about how the business treats its people, its community, and the planet. We also know how impactful small businesses can be to the global economy, and how deeply committed to sustainability so many small businesses are.

Since Veerless’ inception, it’s always bothered us that our services can’t always fit the small business budget. Most Veerless clients are multi-billion-dollar companies. We build their sustainability strategies, write their reports, and prepare them for regulations around the world. We love that work, and we love the companies we have the privilege to serve each day. But Veerless is a small business too, and we see ourselves in the coffee shop owner sourcing ethically, the studio founder weighing B Corp certification, and the landscaper trying to cut fuel costs and emissions at the same time.

So as a small, Minneapolis-grown B Corp, we are committed to extending the frameworks and knowledge we build for the world’s largest companies to small businesses as well. We call this work Veerless Ventures. Read more on how we engage with small businesses and share our knowledge and resources.

Marcy Twete

Banner showing the 1% for the Planet, Women Owned, Climate Label Certified and B Corp certification logos

1 Percent for the Planet, B Corp, Climate Neutral, Reporting, Sustainability, Veerless News, WBENC

September 8, 2026

Accountability by Design: The Veerless Commitment to Third Party Certification

As a sustainability-focused strategy firm, Veerless knows how important it is for us to walk our talk. We work hard to show our stakeholders – our clients, our employees, our communities – that we are prioritizing ethics and integrity in all we do. All of these commitments are easy to make, but they’re harder to stick with year over year. Every small business owner has stood at the same crossroads I have. A certification renewal is due, the fee feels steep against a lean budget, and the honest question surfaces: does this actually matter, or is it a nice-to-have we can skip this year?

I’ve asked myself that question more than once since founding Veerless. Every time, the answer has been the same. We certify because it matters to our integrity and our foundational beliefs as a company. Our clients, our partners, and our team members deserve to work with the Veerless that does the work, not just the Veerless who talks about it.

Marcy Twete

Family business team photo with sofa and plant in modern office setting.

Veerless News

June 23, 2026

Veerless is Proudly Family Operated: Celebrating National Family Owned & Operated Businesses Day

In 2018, after leaving my corporate role in sustainability, I first took on some freelance work simply to fill the gap in my time and finances while I looked for another role. I quickly found that I loved consulting, and over the course of that first year found myself saying “no” to in-house opportunities and saying “yes” to freelance projects. This led to incorporating as an LLC and growing my solo shop to what in late 2022 became an unsustainable pace that had led to significant burnout on my part. I had a choice – to downsize my number of clients and projects or to start growing my company with external hires.

At this point in Veerless’ journey, I had already received B Corp Certification, and I took very seriously the commitments of B Corps to hire ethically and responsibly. I knew bringing team members into the company would present financial commitments, new risks, but also new rewards and opportunities. I took some time away in December 2022 to truly consider my next steps and connect to my purpose as a business owner in this incredible field and here’s what I came to: it wasn’t enough for this company to help me achieve my dreams. I wanted it to do the same for the people who worked with me, and I also wanted it to be a catalyst for both achievement and legacy building for my family. So in January 2023, I made my first two job offers – to my husband, Charlie, and the second to one of my closest family members and friends, Kris. And by March 2023, we were around our dining room table as a team of three (see photo below).

Marcy Twete

Wind turbines standing over rows of solar panels in a field at sunset

ESG, Net Zero, Sustainability, Veerless News

April 19, 2024

Choosing Carbon Offsets That Pass the Bullshit Test

There’s a word in the sustainability space that, when spoken, often feels like one should look to the left and right to make sure no one hears them say……offsets. Since John Oliver’s takedown (a skilled one, I might say) of the carbon offset industry in summer 2022, our field has collectively gathered one big proverbial rug to sweep offsets under in many ways. In the last few weeks, internal turmoil about offsets has publicly plagued the Science Based Targets Initiative (SBTi), and so the conversation continues. (PS – It also continues on our podcast – find the companion episode to this blogpost on Table Stakes.)

Marcy Twete

Aerial view of a causeway crossing a river through dense green forest at sunrise

ESG, Net Zero, Reporting, Sustainability, Veerless News

April 17, 2024

Veerless Becomes Climate Neutral Certified

At Veerless, we strongly believe a commitment to the planet and combating climate change means little without a data-driven strategy to prove a company’s commitment. As 2023 wrapped, we began our process to become Climate Neutral Certified. This certification is awarded by the Change Climate Project, which stands as a rigorous, independent standard for companies taking real, measurable steps towards reducing their carbon emissions to zero.

Marcy Twete

Pages of the Veerless impact report laid out in a grid, showing the governance, environment and social sections

Reporting, Veerless News

April 2, 2024

Introducing Veerless’ Inaugural Impact Report

Since Veerless began as Marcy Twete Consulting in 2018, we have been hands on in the development of our clients’ ESG/Sustainability/CR and Impact reports. Our team emphasizes the importance of transparency, openness, and clarity in reporting with every project we do for clients. Internally, we’ve “walked our talk” in transparency by becoming B Corp Certified in 2021. But something was missing – a report. B Corps are required to recertify their scores every three years, and we look forward to our recertification in 2024. But we also wanted to create a singular place for our stakeholders to see our impact at work.

Marcy Twete