B Corp Archives - Veerless

Support local business sign hanging outside a building.

Activism, B Corp, Social Impact, Veerless News, WBENC

September 24, 2026

Veerless Ventures: Our Commitment to Supporting Our Small Business Peers

We know that bespoke consulting projects and counsel is expensive. For most small businesses, hiring a consulting firm to help with strategy, reputation, and sustainability sits somewhere between “someday” and “never,” even when the owner cares deeply about how the business treats its people, its community, and the planet. We also know how impactful small businesses can be to the global economy, and how deeply committed to sustainability so many small businesses are.

Since Veerless’ inception, it’s always bothered us that our services can’t always fit the small business budget. Most Veerless clients are multi-billion-dollar companies. We build their sustainability strategies, write their reports, and prepare them for regulations around the world. We love that work, and we love the companies we have the privilege to serve each day. But Veerless is a small business too, and we see ourselves in the coffee shop owner sourcing ethically, the studio founder weighing B Corp certification, and the landscaper trying to cut fuel costs and emissions at the same time.

So as a small, Minneapolis-grown B Corp, we are committed to extending the frameworks and knowledge we build for the world’s largest companies to small businesses as well. We call this work Veerless Ventures. Read more on how we engage with small businesses and share our knowledge and resources.

Marcy Twete

Banner showing the 1% for the Planet, Women Owned, Climate Label Certified and B Corp certification logos

1 Percent for the Planet, B Corp, Climate Neutral, Reporting, Sustainability, Veerless News, WBENC

September 8, 2026

Accountability by Design: The Veerless Commitment to Third Party Certification

As a sustainability-focused strategy firm, Veerless knows how important it is for us to walk our talk. We work hard to show our stakeholders – our clients, our employees, our communities – that we are prioritizing ethics and integrity in all we do. All of these commitments are easy to make, but they’re harder to stick with year over year. Every small business owner has stood at the same crossroads I have. A certification renewal is due, the fee feels steep against a lean budget, and the honest question surfaces: does this actually matter, or is it a nice-to-have we can skip this year?

I’ve asked myself that question more than once since founding Veerless. Every time, the answer has been the same. We certify because it matters to our integrity and our foundational beliefs as a company. Our clients, our partners, and our team members deserve to work with the Veerless that does the work, not just the Veerless who talks about it.

Marcy Twete

Six cupcakes with pastel frosting and rainbow sprinkles on a pink surface.

B Corp, Friday 5 Faves

August 6, 2026

5 Faves – Thoughtful Baby Gifts from B Corps

At Veerless, we believe sustainability shows up in the choices we make every day, including the businesses we choose to support. Recently, our team celebrated one of our own as she prepares to welcome a new baby, and we looked for gifts that reflected the values we care about: thoughtful design, responsible business practices, and products made with care.

For this week’s 5 Faves, we’re sharing the Certified B Corporations behind the gifts we chose. From baby clothing and skincare to feeding essentials and everyday necessities, these companies demonstrate how businesses can create products families love while considering their impact on people and the planet.

Kristen Fischer

Assorted ice cream cones with sprinkles for National Ice Cream Day celebration.

B Corp, Friday 5 Faves

July 17, 2026

Friday 5 Faves – Cool Treats for National Ice Cream Day

National Ice Cream Day is almost here (July 19), and there’s no better excuse to enjoy a scoop or a bar of your favorite frozen treat. But if you’re looking to celebrate with brands that are doing more than just making delicious desserts, there are plenty of options that are also committed to responsible sourcing, ethical business practices, and environmental stewardship.

This week’s 5 Faves spotlights five frozen treat companies proving that indulgence and impact can go hand in hand. From Certified B Corporations to companies prioritizing Fairtrade ingredients, organic farming, and community giving, these brands are serving up sustainability one scoop at a time.

Marcy Twete

B Corp, Friday 5 Faves

March 20, 2026

5 Faves B Corps – Mindful Choices for Daily Life

March is B Corp Month, and we’re excited to spotlight five companies we admire that have earned B Corp Certification. Awarded by B Lab, this certification recognizes businesses that meet high standards for social and environmental impact, transparency, and accountability. Companies undergo a rigorous B Impact Assessment and must demonstrate strong performance, governance, and public disclosure to qualify.

For us, being a B Corp is about more than a label—it’s about choosing to put people, communities, and the environment at the center of how you do business. These five brands inspire us with the ways they integrate purpose into everyday products, from food to beauty and self-care.

Marcy Twete

Sunglasses on sandy beach with ocean background, summer seaside accessory, UV protection eyewear, stylish beachwear, sunny vacation gear.

B Corp, Friday 5 Faves

July 10, 2025

Friday 5 Faves – Sustainable Summer: Thoughtful Products for a Greener Season

With summer in full swing, we’re spotlighting five standout companies that are redefining what it means to enjoy the season sustainably. Embracing eco-friendly choices doesn’t mean compromising on fun or quality. These brands are proving that summer can be just as exciting with thoughtful, planet-friendly products. From repurposed, local materials to minimal-waste packaging, and community collaboration, their innovative approaches are as practical as they are sustainable.

Kristen Fischer

Lush green mountain landscape with a woman sitting and enjoying the scenic view, wearing a hat and backpack.

B Corp, Climate Neutral, Friday 5 Faves, Sustainability

April 25, 2025

Friday 5 Faves – Sustainable Travel Products

As spring and summer travel plans start to take shape, we’re shining a light on five standout companies that are making sustainability part of the journey. Embracing eco-friendly habits doesn’t mean sacrificing adventure. In fact, these brands prove it can enhance the experience. From responsibly sourced and recycled materials to energy-efficient manufacturing and ethical labor practices, their approach to travel gear is as thoughtful as it is practical.

Kristen Fischer

B Corp, Climate Neutral, Friday 5 Faves

March 20, 2025

Friday 5 Faves – Certified B Corps

Veerless is honored to have recently received our recertification from B Corp (learn more in our 2024 Impact Report). Part of our joy in the B Corp community is not just being a B Corp, but in forging relationships with other B Corps, their owners and team members, and patronizing B Corps in our personal lives as team members.

In celebration of March B Corp Month, we’re highlighting five companies we love that have earned B Corp Certification. Awarded by B Lab, this certification recognizes businesses meeting high standards for social and environmental impact, transparency, and accountability. Companies undergo a rigorous B Impact Assessment and must excel in performance, governance, and public disclosure to qualify.

These five B Corps are setting the standard for sustainability in their industries, from ethically sourced materials to partnerships that encourage underrepresented populations to engage in sports. They produce some of our favorite products while driving meaningful change.

Kristen Fischer

Glass of red wine with gourmet chocolate truffles on a dark textured background, accented with wood shavings. Elegant wine and chocolate pairing concept.

B Corp, ESG, Friday 5 Faves, Sustainability

February 14, 2025

Friday 5 Faves – Wine & Chocolate Brands Building Ethical Sourcing and Biodiversity

This Valentine’s Day, we’re spotlighting five companies that are setting the standard for sustainability in their wine and chocolate-making practices. From ethical sourcing and biodiverse farming practices, to actioning their core values in their communities, these brands create small indulgences that have a meaningful impact.

Kristen Fischer

Aerial view of a boat cutting a long white wake across deep turquoise water

B Corp, ESG, Sustainability

June 25, 2023

Rebrand and Relaunch: Marcy Twete Consulting Becomes Veerless

Almost exactly five years ago, I conducted what I later referred to as a “controlled burn” of a successful career (LinkedIn article of the same title here). I left a sustainability role in one of the largest companies in the world unclear about what was ahead. My path to consulting was a pleasant surprise. A few consulting projects to bridge the gap to a new corporate role turned into falling in love with the variety and independence this path offered me personally and professionally. But the prospect of entrepreneurship was terrifying. In summer 2019, my husband and I took a trip to Italy and a tour of the Colosseum. I stood on the floor and hearkened back to the words of two of my favorite people – Teddy Roosevelt and Brené Brown – the story about the “man in the arena.” On that trip, I decided to go all in on solopreneurship, and nearly five years later, it’s the best decision I’ve ever made.

Marcy Twete