September 5, 2019
Kill the Beast: A Corporate Responsibility Department’s Reality During a Crisis
At any given time, there are multiple corporate crises happening around the world. In the age of social media, these crises “go viral” more quickly than ever before. This naturally creates a villain in the space where a corporation once was. Read the comments on any crisis response message and you can suddenly transport yourself to the scene in Beauty and the Beast where the mob of villagers storms the Beast’s castle. “Light your torch, mount your horse. Screw your courage to the sticking place. […] It’s time to take some action, boys. It’s time to follow me.” So if stakeholders and social media responses are Gaston and his people, is the corporation really a beast? And are the people who work in that castle responsible?
Read More Marcy Twete