Women’s History Month is a celebration, but it is also a call to pay attention. During March, turn your attention to the women and companies who are building, leading, and rewriting the rules in industries of business in ways that build inclusive workplaces and marketplaces for all.
This year’s Women’s History Month 5 Faves, we are spotlighting brands that do more than market to women. They invest in, design for and advocate for women.
Here are five brands proving that when women are centered, entire industries evolve.
1. ABLE
Where Every Product Carries a Woman’s Legacy
ABLE is reshaping ethical fashion by placing women at the heart of its business model. Opportunity is not a side initiative. It is built directly into the product creation process.
Every piece is named after the woman who made it, honoring her contribution and ensuring her story is woven into the final design. That intentionality transforms a handbag or piece of jewelry into something far more meaningful. When a customer wears ABLE, she is carrying the work, skill, and dignity of another woman with her.
By tying identity to craftsmanship, ABLE challenges the anonymity that often defines fashion manufacturing. The result is a brand that treats empowerment as something visible, wearable, and lasting.
2. Wanderful
Building a Global Sisterhood Through Travel
Travel has long promised freedom, yet too often women navigate it alone. Wanderful is changing that narrative by turning connection into the ultimate travel resource.
As a global lifestyle brand and community, Wanderful activates both online and offline networks where women travelers can share support, resources, and real-world advice. The power lies in community. Women are not just booking trips. They are building sisterhood across borders.
The organization also champions women entrepreneurs in travel, particularly digital creators carving out space in a competitive industry. At the same time, Wanderful advocates for a more equitable and inclusive travel ecosystem overall. It is not just about seeing the world. It is about reshaping the way the world sees women who travel it.
3. Ryka
Made for Women. Fighting for a Better Future.
Ryka was founded on a simple but radical premise: women deserve better. Better footwear. Better representation. Better support.
Sheri Poe, a sexual assault survivor and determined entrepreneur, launched the company to design athletic shoes built specifically for women’s unique biomechanics. That focus on performance for women, not as an afterthought but as the starting point, set Ryka apart from day one.
Over time, the mission expanded beyond product innovation. Ryka stands firmly in support of women’s safety and empowerment, reinforcing that design and advocacy can move in tandem. Each pair reflects a commitment to honoring women’s bodies and their right to move confidently through the world.
4. DedCool
Clean Fragrance with Accountability
DedCool proves that modern luxury does not require compromise. Every formulation is vegan, cruelty-free, and biodegradable, prioritizing plant-based ingredients that naturally break down in the environment.
The brand approaches fragrance as both art and responsibility. Wearability and sensory experience remain central, but sustainability is never an afterthought. Manufacturing and warehousing facilities are certified carbon-neutral through Terrapass carbon offsets, supporting projects such as reforestation, wind energy, and landfill gas capture.
In an industry often criticized for excess, DedCool offers a different blueprint. Beauty can be expressive, elevated, and environmentally conscious all at once.
5. Maven
Closing Gaps in Care for Women and Families
When Kate Ryder founded Maven in 2014, she was responding to a glaring reality. Women and families were navigating fragmented systems, limited support, and persistent inequities in healthcare.
Maven reimagines care delivery by centering women at every stage of family building and beyond. Today, the company operates in 175 countries and partners with more than 2,000 employers and health plans. A multidisciplinary team of clinical leaders, engineers, designers, and operators collaborates to provide personalized care and intuitive benefit management.
In a landscape shaped by rising costs, provider shortages, and legal complexities, Maven offers something essential: access. By closing gaps in care, the company is not only improving outcomes. It is redefining what comprehensive support for women can look like on a global scale.
Why These Brands Matter
Progress does not happen in theory. It happens in boardrooms, design studios, factories, community spaces, and digital platforms where women are building solutions that reflect lived experience.
These five brands remind us that centering women is not niche. It is necessary. Whether through ethical production, global community-building, intentional design, environmental responsibility, or accessible healthcare, each is expanding what is possible.
Women’s History Month is about honoring the past. Supporting brands like these is about shaping the future.