Pride Month is here, and while we believe in supporting LGBTQ+ creators, entrepreneurs, and voices year-round, June offers a special moment to spotlight the changemakers leading with purpose and pride. For this week’s Friday 5 Faves, we’re celebrating LGBTQ+ owned brands that not only bring authenticity and innovation to their industries, but also prioritize sustainability, equity, and community empowerment.
From gender-inclusive fashion to climate-conscious caffeine, these brands are reimagining what it means to build a business that’s both values-led and vibrant. Whether you’re refreshing your skincare shelf or sipping ethically sourced coffee, these five standouts deserve a spot in your everyday routine — this month and beyond.
1. Wildfang
Wildfang is the definition of bold — in both its aesthetic and its mission. Founded as a response to outdated gender norms in fashion, Wildfang has evolved into a powerful voice for inclusivity and activism. The brand offers gender-fluid apparel that’s as functional as it is fashionable, including their signature suiting and coveralls. Even better? Like Veerless, they’re Climate Neutral Certified, and committed to ethical manufacturing. From Pride collections that give back to their ongoing support for reproductive rights, Wildfang walks the walk when it comes to progressive values.
2. Equator Coffees
Coffee with a conscience? Yes, please. Equator Coffees is co-founded by LGBTQ+ entrepreneurs and is proudly B Corp Certified, just like us, a marker of its dedication to social and environmental responsibility. Their beans are sourced through direct relationships with farmers, many of whom are women or from underrepresented communities. They’ve even partnered with other B Corps to strengthen a values-aligned business ecosystem. Whether you’re brewing at home or stopping by one of their California cafes, Equator makes every sip meaningful.
3. GoodOnya Organics
Founded by Olympian Kris Buchanan, GoodOnya is redefining the energy drink and hydration space with products that are organic, clean, and designed to support real health. While not everyone knows that Kris is part of the LGBTQ+ community, her leadership at GoodOnya speaks volumes: the brand champions transparency, regenerative agriculture, and non-GMO ingredients. From their Electrolyte drinks to superfood-packed snacks, GoodOnya helps you fuel your body the way nature intended.
4. Omsom
If you’ve ever wanted to cook restaurant-quality Asian dishes at home — without skimping on flavor or culture — Omsom is your new pantry essential. Co-founded by Vietnamese sisters Vanessa and Kim Pham, with Vanessa proudly identifying as queer, Omsom is a love letter to unapologetic Asian flavors. Their saucy noodle kits and starters are ethically sourced, outrageously delicious, and beautifully packaged. Bonus: Omsom is vocal about dismantling cultural erasure in food media, making them as impactful as they are tasty.
5. JVN Hair
Created by Jonathan Van Ness — grooming expert, podcast host, and Queer Eye star — JVN Hair is a celebration of self-love and hair health. Designed for all hair types, the line uses clean ingredients and sustainable packaging, including recyclable aluminum and sugarcane-derived materials. But it’s more than just great haircare: JVN’s message is one of radical acceptance, joy, and empowerment. With an emphasis on clean science and compassionate beauty, this is self-care with a strong, inclusive backbone.
Happy Pride Month 🌈
Supporting LGBTQ+ owned brands is about more than rainbow logos in June — it’s about uplifting businesses that make space for authenticity, equity, and community every day of the year. Whether you’re restocking your kitchen or your haircare shelf, these five faves are a beautiful way to vote with your dollars.